A novel luminescent compound, 9, 9-bis [4′-(β-naphthyl-methacrylate) phenyl] fluorene (F- NMAP) is synthesized by Heck reaction of β-naphthyl methacrylic ester (NMAE) and 9, 9-bis (4′-iodophenyl)-fluorene (BIPF). The structure is characterized by MS, 1H NMR, IR, and UV– vis spectroscopy. The photophysical processes of F-NMAP have been carefully investigated by UV–vis absorption and fluorescence spectra. The results show that the compound ...