It is shown that industrially available 2, 3-dichloro-1, 3-butadiene is a useful starting material for the synthesis of 2, 3-diaryl-1, 3-butadienes. Ni (II)-catalyzed cross-coupling reaction of 2, 3-dichloro-1, 3-butadiene with ArMgBr (Ar= 2-thienyl, phenyl, 4-dodecyloxyphenyl, and 4- fluorophenyl) gives the corresponding 2, 3-diaryl-1, 3-butadienes in good yields.