19-O-Acylation was found to be indispensable for 1, 2-dehydrogenation of 19- hydroxyandrost-4-ene-3, 17-dione 1a with DDQ as an oxidant after exploring a variety of C- 19 substituents. 1, 2-Dehydrogenation in combination with subsequent A-ring aromatization via retro-aldol reaction provided a flexible and efficient protocol for the synthesis of estrogens. To demonstrate the utility of the protocol, pharmaceutically attractive estrogens ...