Six novel asymmetric 2, 5-distyryl-furan, 2, 5-distyryl-thiophene and 2, 6-distyrylpyridine derivatives, bearing an electron acceptor (p-nitro) group at one side and an electron donor (p-methoxy or p-dimethylamino) group at the other side, have been prepared. The experimental absorption properties have been measured and compared with the computed parameters. Theoretical and experimental results indicate that one conformational isomer ...