A novel iterative approach to the synthesis of the naturally ubiquitous syn deoxypropionate motif is reported. The route comprises a new Horner–Wadsworth–Emmons reagent to prepare α, β, γ, δ-bisunsaturated thioesters. Next, two Me-substituents are introduced in high yield, regio-and enantioselectivity using sequential asymmetric Cu-catalyzed 1, 6-conjugate addition, base-catalyzed olefin isomerization and Cu-catalyzed enantioselective 1, 4- ...