Herein we report on a) the unusual peri (C4)-metalation [1] reactivity of N-unprotected 7- azaindole 3-tertiary amide and 3-sulfonamide dianion frameworks (1, Figure 1) using the new concept of anionic shielding of C2 and its generalization for the synthesis of 4- substituted derivatives, b) the use of the thereby derived powerful directed metalation group (DMG) CONEt2 on C4 for the directed ortho metalation (DoM) of C5, thus leading, through ...