Abstract The title compounds (E/Z)-7 were prepared in 66% overall yield by reaction of β- ionone ((E)-(1) with lithium dimethylcuprate, trapping of the intermediate enolate with benzeneselenenyl bromide and oxidation with H 2 O 2. Analogously,(E/Z)-7-methyl-α-inone ((E/Z)-12) was obtained in 65% yield from α-ionone ((E)-11). 1 n, π*-Excitation (λ> 347 nm, pentane) of (E)-7 causes rapid (E/Z)-isomerization and subsequent reaction of (Z)-7 to 15 ( ...