Abstract Two Isomeric pyridines were designed and prepared: 2-isopropyl-4, 5, 6-trimethyl- (3) and 2-isopropyl-3, 4, 6-trimethyl-pyridine (7); the latter, with a buttressed isopropyl, leads to much lower induced shifts by Eu (dpm) 3 and Pr (dpm) 3 than the former, owing to the conformation in which the Janus-type iPr group how to the LSR a t-butyl-like face.