Abstract Oxidation of chromone-3-carboxaldehyde (CCA) and substituted analogues by H 2 O 2 has been carried out in aqueous acid (HCl and H 2 SO 4) and micellar media. Reaction kinetics indicated order in [CCA] as well as [H 2 O 2] to be unity while it is a fraction (1> n> O) in [acid]. Reaction rates were found to be faster in the solvents of low-dielectric constant (D). Added salt (KCl or (NH 4) 2 SO 4) increased the rate of oxidation marginally. On the basis ...