A novel series of light emitting and thermally stable non-aggregating benzannulated quinolines and acridines were designed and prepared from ketene-S, S-acetal under mild conditions through C–C bond formation. Photophysical and electrochemical analyses of these bipolar N-heterocyclic compounds revealed intense solvatochromism due to the intramolecular charge-transfer character, exemplary for 9b, which covered PL ranging ...