Abstract The synthesis of two new cruciform structures 3 and 4 comprising an oligo (phenylene-vinylene)(OPV) and a perpendicular oligoaryl bar–namely an oligophenylene (OP)(3) and a naphthyl–phenyl–naphthyl system (4)–is reported. The OPV rod consists of two terminal pyridine units, whereas the oligoaryl rod bears two terminal acetylsulfanyl groups as protected anchor groups. The OPV bar was assembled via a Horner– ...