Regio and stereochemistry in the addition of preformed magnesium and lithium ketone enolates (1 to 8) to α-enones (10 and 11) have been examined. When the substitution degree of the enolate is increased the formation of δ-diketone is favoured; nevertheless a good efficiency in the synthesis of the γ-ethylenic β-ketols (1-2 addition) is obtained via bromomagnesium enolates (EMgX) under kinetic conditions. Lithium enolate (ELi) and, ...