This article presents a simple, rapid, economic and environmentally acceptable microwave promoted “green chemistry” approach to the synthesis of some conventional and non- conventional liquid crystalline materials. Alkylation of 4′-hydroxy-4-biphenylcarbonitrile with various alkyl halides under microwave irradiation furnished alkoxycynobiphenyl-based calamitic liquid crystals in very high yield within one minute. Similarly, terminally- ...