Irradiation of 2, 5-dimethylphenacyl (DMP) esters (1a-c) in benzene or cyclohexane solutions produces the corresponding free carboxylic acids (2a-c) in high chemical yields, along with 6-methyl-1-indanone (3). In methanol, 2-(methoxymethyl)-5-methylacetophenone (4) is formed as a coproduct. Quantum yields for the photorelease of the DMP group are higher in nonpolar solvents, ϕ≈ 0.2, than in methanol, ϕ≈ 0.1. The photoreaction is ...