Abstract Suzuki–Miyaura cross-coupling reaction with a new boron reagent has been used to conveniently and efficiently synthetize a dipolar chromophore having an elongated π- conjugated system (ie, bithiophene based), which displays a red-shifted emission while maintaining fluorescence. Bright orange emitting FONs made from this 'naked'dipole have been easily prepared and studied. Very interestingly, these FONs with red-shifted ...