A series of tris (phenylethynylduryl) boranes (R-C6H4-C⋮ C-duryl) 3B with various substituents R have been prepared as air-stable solids owing to the steric protection of the boron atom by the three bulky duryl groups. These compounds show unique photophysical properties due to the pπ-π* conjugation through the p-orbital on the boron atom. In particular, a push-pull type derivative with R= NMe2 exhibits a significant solvatochromism ...