Tetra-substituted zirconacyclopentadiene derivatives, obtainable via in situ generation of zirconacyclopropenes and their cyclic carbozirconation with alkynes, can be treated with alkynyllithiums to induce 1, 2-migration accompanied by aromatization and protonolysis, leading to the formation of penta-substituted benzene derivatives, in which all five substituted may be different.