The 1, 4-bis-13C-labeled isomeric compounds (Z, E)-and (E, E)-2-ethoxycarbonyl-1, 4- diphenylbutadiene have been synthesized by two different methods. A double Horner– Wadsworth–Emmons (HWE) strategy was employed for the synthesis of the Z, E isomer. On the other hand, synthesis of the E, E isomer was achieved by Baylis–Hillman reaction of benzaldehyde with ethyl acrylate and subsequent rearrangement, followed by Wittig ...