Abstract This paper presents a full account of the use of Hiyama cross-coupling reactions in a highly convergent approach to retinoids in which the key step is construction of the central C10 [BOND] C11 bond. Representatives of two families of oxygen-activated dienyl silanes (ethoxysilanes and silanols) and of all reported families of “safety-catch” silanols (siletanes, silyl hydrides, allyl-, benzyl-, aryl-, 2-pyridyl-and 2-thienylsilanes) were regio-and ...