Treatment of the prenyl ether of salicylate with a TiCl4-n-Bu4NI mixed reagent resulted in cleavage of the C O bond to provide ethyl salicylate in quantitative yield. On the other hand, no cleavage reaction was observed when ethyl p-prenyloxybenzoate was used as a substrate. In this system, the cleavage reaction of ethers proved to be accelerated by the chelating effect of a neighboring group in the substrate.