A new stepwise directional synthetic route to single-oligomer p-phenylenevinylenes (OPVs) has been developed. The first step in the reaction sequence is the condensation of a functionalized benzaldehyde with a novel monomer having a methyl phosphonate ester group in one end and an acetal-protected aldehyde at the other end of a stilbene core. Oligomerization then proceeds stepwise by alternating reaction of the previous aldehyde- ...